Jeanine Lobell has been a dynamic industry player for over two decades. She is an artist who transcends traditional boundaries, possessing a unique sensibility by combining both creativity and entrepreneurship. Her work has appeared on countless covers from Vogue, W, Vanity Fair, and Harper’s Bazaar and she has worked with Cate Blanchett, Natalie Portman and Nicole Kidman among others.
She is a brand innovator with a history of two successful exits, Stila Cosmetics and Kevyn Aucoin. As the founder behind Stila, she captured a culture of community and positivity. Throwing away the usual beauty playbook, she made epic formulas, and created the paper packaging we all see today. Not a fan of messaging about contouring, covering up, and trying to look like someone else, she made it about the individual, and having fun with makeup.
Now, she’s taking it one step further with Neen, disrupting the beauty industry with the first-ever subscription card – a new way to experience makeup and tutorials. Each month there is a new card with 5 peel back makeup swatches and 5 new looks. Scan the QR codes linked to easy-to-follow tutorials, open the swatches and try out the looks. When you find something you love, as your subscription costs are translated into store credit, you can get any product you love in full-size! Designing with a sustainability-first mindset, Neen has created the first ever silicone compact that is refillable, recyclable and won’t leak micro-plastics into the environment. Neen is about creating your own narrative, throwing out old ideas, including beauty standards.