Advertising plays a powerful role in shaping cultural narratives and public perception. Hosted by The Valuable 500, this conversation examines how brands and agencies are moving beyond one-off campaigns toward authentic, sustained disability representation. Through real-world case studies and candid industry insights, speakers explore what it takes to embed accessibility, accurate representation, and authentic storytelling across the advertising ecosystem. The session highlights lessons the advertising sector can share with film, television, and digital media, while challenging creative industries to raise the standard for disability inclusion across all forms of storytelling.

Panelists: Gemma Jennings, Senior Vice President, Programme Partnerships, BBC Studios; Lucia Rios, Workforce Navigators Senior Analyst, The Office of Accessibility.
Moderator: Katy Talikowska, CEO, The Valuable 500